Choose Your Platform Wisely

Creator Tips and Trends Vol. 2

Epoxy works closely with creators of all sizes, we love learning from creators and celebrating their successes. We thought we’d share a few of the lessons we’ve learned from some of our fastest-growing creators in a new series, called Creator Tips and Trends”.


With so many social platforms out there, it can be hard to keep up with managing and posting the right content to each one. Every platform is different, not just in how you post, but how it will be consumed and shared by your viewers.  In fact, the same piece of content can have different success on different networks. For example, one video might have many more Facebook views than the same video uploaded to YouTube.

When deciding where to post your video, consider:

  1. How do you want your viewers to engage with your video? Like it, share it, leave a comment, follow, subscribe, etc.
  2. How will viewers watch your video? Mobile, scrolling through a newsfeed, subscription box, etc.

Let’s take for example the ever-so-talented creator, The Unipiper, a unicycle-riding bag-piper from Portland, Oregon. With the upcoming release of the blockbuster movie “Batman vs Superman”, the Unipiper had the hilarious idea of pinning a ukulele-playing Batman against a bag-piping Superman. While the video would be just as funny on YouTube, this particular video turned out to perform much better on Facebook.

A few factors contributed to this video’s success on the social network. First off, the short, comedic nature of the video lent itself well to the Facebook newsfeed. Secondly, the video’s timing is perfect. Based on a tentpole event (ie. the release of a new superhero movie) the video’s subject matter was top-of-mind with The Unipiper’s fans.  Finally, the video was published natively to Facebook giving it maximum reach on the network and the legs it needed to go viral in a matter of days.

Ukulele Batman v Bagpipe Superman – Theme Song BattleExclusive clip from Batman v Superman!

Posted by The Unipiper on Monday, March 21, 2016



Leave a comment or reach out on social (@EpoxyTV) describing how you decide where to post your video content. Any tips for creators just starting out? We’d love to hear them.

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